Open AccessAn Investigative Study of the Mobile Operating System and Handset Preference
Author(s) -
Teena Bagga,
Aparna Goyal,
Sanjeev Bansal
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i35/92545
Subject(s) - handset , advertising , computer science , loyalty , business , marketing , telecommunications