Open AccessThe Role of Advertising in Building Consumer-Brand Relationships
Author(s) -
Min Wook Choi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i35/101760
Subject(s) - advertising , quality (philosophy) , business , product (mathematics) , brand equity , brand awareness , marketing , perspective (graphical) , brand relationship , brand management , computer science , mathematics , philosophy , geometry , epistemology , artificial intelligence