Open AccessThe Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link
Author(s) -
R. Manimalar,
S. Sudha,
Fabian Andrew James
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i32/98667
Subject(s) - corporate social responsibility , brand loyalty , mediation , loyalty , business , variables , regression analysis , marketing , value (mathematics) , confirmatory factor analysis , loyalty business model , advertising , statistics , mathematics , public relations , sociology , service (business) , political science , service quality , social science