Open AccessBrand Preferences of Rural Customers - An Empirical Approach
Author(s) -
C. Vijayabanu,
R. Renganathan,
V. Srinivasakumar,
C. Therasa,
K. Bhuwnesh Skanth
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i27/97608
Subject(s) - fast moving consumer goods , business , descriptive statistics , marketing , simple random sample , brand preference , regression analysis , value (mathematics) , preference , advertising , brand awareness , economics , statistics , population , demography , mathematics , sociology , microeconomics