Open AccessA Study on Channel Preferences among Urban and Rural Banking Customers
Author(s) -
Jayaram Sethuraman,
C. Vijayabanu,
C. Therasa
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i27/97603
Subject(s) - mobile banking , business , brick and mortar , channel (broadcasting) , marketing , last mile (transportation) , the internet , telephone banking , telecommunications , retail banking , computer science , geography , mile , geodesy , world wide web