Open Access“M-Tailing” – The New Buzz Word in Retailing
Author(s) -
K. A. Shreenivasan,
P. Vaijayanthi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i27/97601
Subject(s) - marketing buzz , business , marketing , advertising , commerce