Open AccessA Study on the Impact of Social Commerce Purchase Decision Factors on Customer Satisfaction, Customer Loyalty and Repurchase Intention
Author(s) -
Jae Hak Lee
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97387
Subject(s) - cronbach's alpha , customer satisfaction , loyalty business model , marketing , psychology , regression analysis , loyalty , business , credibility , statistics , service quality , mathematics , service (business) , political science , law