Open AccessEffects of Facebook Fan Page Users’ Social Capital Needs, Innovativeness and Self-Presentation Needs on Interactive Behavior: Brand Identification as a Moderator Variable
Author(s) -
Chongam Kim,
Sangpil Han
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97277
Subject(s) - moderation , affect (linguistics) , psychology , identification (biology) , perception , presentation (obstetrics) , social capital , sample (material) , social media , advertising , social psychology , computer science , world wide web , business , sociology , medicine , social science , chemistry , botany , communication , radiology , chromatography , neuroscience , biology