Open AccessEffect of Consumer Value on the Brand Identification and Loyalty in Airline Service
Author(s) -
Seon Hee Ko
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97270
Subject(s) - value (mathematics) , identification (biology) , loyalty , structural equation modeling , brand loyalty , context (archaeology) , path analysis (statistics) , advertising , brand equity , psychology , statistics , marketing , econometrics , social psychology , mathematics , business , geography , botany , archaeology , biology