Open AccessA Study on Differences in Attitudes and Memory Effects according to the Regulatory Focus Tendencies of Facebook Users and the Types of Message Appeals
Author(s) -
Kwang Seok Han
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i26/97265
Subject(s) - regulatory focus theory , multivariate analysis of variance , appeal to emotion , promotion (chess) , psychology , cognition , focus (optics) , appeal , applied psychology , social psychology , computer science , creativity , physics , optics , machine learning , neuroscience , politics , political science , law
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