Open AccessA Link between Consumer Empathy and Brand Attachment on Branded Mobile Apps: The Moderating Effect of Ideal Self-Congruence
Author(s) -
Byunghwa Yang
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i25/97198
Subject(s) - congruence (geometry) , structural equation modeling , empathy , psychology , advertising , context (archaeology) , social psychology , business , computer science , paleontology , machine learning , biology