Open AccessThe Effects of Sporting Goods Brand Experience on Consumer-Brand Relationship and Relationship Retention
Author(s) -
Kye-Sok Lee,
Seung-Yong Kim
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i25/97162
Subject(s) - brand relationship , confirmatory factor analysis , brand management , brand equity , brand experience , brand awareness , structural equation modeling , marketing , advertising , positive relationship , business , brand extension , psychology , new product development , mathematics , product management , social psychology , statistics , service (business)