Open AccessA Study on the Consumer Activeness in New Media Advertising
Author(s) -
Min Wook Choi
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i20/94663
Subject(s) - advertising , advertising research , native advertising , online advertising , advertising campaign , advertising account executive , informative advertising , the internet , business , computer science , world wide web