Open AccessImproving the Efficacy of Destination Marketing Strategies: A Structural Equation Model for Leisure Travel
Author(s) -
R. Pinky Pawaskar,
Mridula Goel
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i15/92154
Subject(s) - structural equation modeling , tourism , marketing , business , destinations , advertising , destination marketing , service (business) , competition (biology) , consumer behaviour , computer science , machine learning , ecology , political science , law , biology