Open AccessSuccessful Emotional Branding Campaigns on Television in India: An Exploration
Author(s) -
D. Balaji,
B.R. Londhe,
Rishi Prakash Shukla
Publication year - 2016
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2016/v9i15/92152
Subject(s) - advertising , product (mathematics) , corporate branding , business , marketing , psychology , brand management , mathematics , geometry