Open AccessExploring the Go Green Mantra in India
Author(s) -
Upasana Dhanda,
Shivangi Gupta
Publication year - 2015
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2015/v8is4/67056
Subject(s) - green marketing , mantra , marketing , mindset , business , sustainability , green consumption , globe , sustainable business , consumerism , advertising , economics , computer science , ecology , medicine , market economy , purchasing power , philosophy , theology , artificial intelligence , keynesian economics , ophthalmology , biology