Open AccessProviding a way to Recognize Bank Customers' needs Effectively based on Clustering Techniques, the Fuzzy TOPSIS and Kano Model: A Case Study in Bank of Qarzollhassaneh Mehr Iran in Khuzestan
Author(s) -
Mohammad Morsaghian,
Iman Attar Zadeh,
Sabina Mirzaei Nobari
Publication year - 2015
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2015/v8i27/83918
Subject(s) - kano model , topsis , cluster analysis , service quality , business , fuzzy logic , loyalty , fuzzy clustering , service (business) , computer science , marketing , sample (material) , customer satisfaction , operations research , artificial intelligence , engineering , chemistry , chromatography