Open AccessEvaluating Consumers’ Assessment of Marketing Mix in Pakat Complex and the Role of Demographic Characteristics in it
Author(s) -
Mohammad Sayad Haghighi,
Tahmoures Hasangholipour Yasvari,
Arghavan Taherkhanchi Tabrizi
Publication year - 2015
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2015/v8i27/82457
Subject(s) - lisrel , marketing , cronbach's alpha , confirmatory factor analysis , marketing mix , test (biology) , reliability (semiconductor) , quality (philosophy) , structural equation modeling , marketing mix modeling , marketing research , business , computer science , return on marketing investment , marketing effectiveness , statistics , mathematics , paleontology , power (physics) , physics , philosophy , epistemology , quantum mechanics , biology , service (business)