Open AccessEffect of Visual Merchandising on Apparel Impulse Buying Behaviors among Iranian Young Adult Females
Author(s) -
Meysam Moayery,
Samar Zamani,
Hosein Vazifehdoost
Publication year - 2013
Publication title -
indian journal of science and technology
Language(s) - English
Resource type - Journals
eISSN - 0974-6846
pISSN - 0974-5645
DOI - 10.17485/ijst/2014/v7i3.9
Subject(s) - clothing , impulse (physics) , advertising , business , geography , physics , archaeology , quantum mechanics