Open AccessTHE MEDIATOR ROLE OF BRAND TRUST AND BRAND LOYALTY ON THE EFFECT OF BRAND IMAGE ON BRAND EVANGELISM
Author(s) -
Aykut Yılmaz,
Ömer Sezai Aykaç
Publication year - 2018
Publication title -
international refereed journal of research on economics management
Language(s) - English
Resource type - Journals
eISSN - 2149-2492
pISSN - 2148-8207
DOI - 10.17373/uheyad.2018.2.3
Subject(s) - brand loyalty , evangelism , brand management , psychology , brand awareness , mediator , brand extension , advertising , brand equity , corporate branding , business , loyalty , marketing , political science , medicine , law
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