Open AccessFactors Influencing Consumer Purchase Decisions for Aqua Life Indonesia Products: Analysis of Ecolabel Awareness, Green Marketing Mix, and Brand Image
Author(s) -
Nabilla Shafira,
Ma’mun Sarma,
Irni Rahmayani Johan
Publication year - 2022
Publication title -
jurnal manajemen dan agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2407-2524
pISSN - 1693-5853
DOI - 10.17358/jma.19.2.274
Subject(s) - green marketing , structural equation modeling , purchasing , nonprobability sampling , marketing , business , marketing mix , brand image , brand awareness , government (linguistics) , advertising , mathematics , population , linguistics , statistics , philosophy , demography , sociology
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