Open AccessEffects of Subjective Norm, Attitude and Consumer Desire Toward Intention to Purchase Indonesian Herbal
Author(s) -
Gunarso Wiwoho,
Sulis Riptiono
Publication year - 2022
Publication title -
jurnal manajemen and agribisnis/jurnal manajemen agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2407-2524
pISSN - 1693-5853
DOI - 10.17358/jma.19.2.265
Subject(s) - indonesian , nonprobability sampling , structural equation modeling , norm (philosophy) , advertising , psychology , product (mathematics) , marketing , business , sociology , political science , mathematics , population , law , philosophy , linguistics , demography , geometry , statistics