Open AccessBusiness and Marketing Mix Analysis of Bacang Food Industry Through Conventional and Online Marketing (Case: El Shaddai Food Small Industry)
Author(s) -
Dyah Aring Hepiana Lestari,
Ktut Murniati,
Evelyn Faviana
Publication year - 2021
Publication title -
jurnal manajemen and agribisnis/jurnal manajemen agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2407-2524
pISSN - 1693-5853
DOI - 10.17358/jma.18.3.283
Subject(s) - marketing , business , marketing mix , profit (economics) , revenue , marketing strategy , digital marketing , marketing mix modeling , marketing management , return on marketing investment , the internet , marketing effectiveness , economics , finance , world wide web , computer science , microeconomics