Open AccessMarketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products
Author(s) -
Mochammad Reza Firmansyah,
Ujang Sumarwan,
Muhammad Mukti Ali
Publication year - 2021
Publication title -
jurnal manajemen and agribisnis/jurnal manajemen agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2407-2524
pISSN - 1693-5853
DOI - 10.17358/jma.18.3.240
Subject(s) - business , marketing , purchasing , brand equity , product (mathematics) , brand awareness , sales promotion , lisrel , advertising , structural equation modeling , sales management , geometry , mathematics , statistics