Open AccessThe Application of Planned Behavior Theory on Millennial Generation Behavior in Purchasing Organic Vegetables
Author(s) -
Yusuf Ramadhan,
Mukhamad Najib,
Ma’mun Sarma
Publication year - 2020
Publication title -
jurnal manajemen and agribisnis/jurnal manajemen agribisnis
Language(s) - English
Resource type - Journals
eISSN - 2407-2524
pISSN - 1693-5853
DOI - 10.17358/jma.17.2.117
Subject(s) - theory of planned behavior , structural equation modeling , purchasing , psychology , confirmatory factor analysis , consciousness , sample (material) , marketing , business , environmental health , control (management) , mathematics , medicine , statistics , computer science , chemistry , chromatography , artificial intelligence , neuroscience