Open AccessPENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ)
Author(s) -
Santi Piramita,
Sufrin Hannan,
Jan Horas Vervady Purba
Publication year - 2021
Publication title -
jurnal aplikasi bisnis dan manajemen
Language(s) - Spanish
Resource type - Journals
eISSN - 2528-5149
pISSN - 2460-7819
DOI - 10.17358/jabm.7.2.487
Subject(s) - purchasing , business , advertising , social media , service quality , perception , brand awareness , marketing , service (business) , quality (philosophy) , psychology , computer science , philosophy , epistemology , neuroscience , world wide web