Open AccessDigital Marketing in Developing Brand Awareness of MSMEs
Author(s) -
Zaini Abdul Malik,
Popon Srisusilawati,
Irma Yunita Silviany,
Risma Mustika Fajaria,
Shakila Carisya Tsania
Publication year - 2022
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.8.2.282
Subject(s) - business , social media , marketing , promotion (chess) , purchasing power , brand awareness , documentation , digital marketing , government (linguistics) , purchasing , consumption (sociology) , brand management , small and medium sized enterprises , digital media , advertising , economics , social science , linguistics , philosophy , finance , sociology , politics , world wide web , political science , keynesian economics , computer science , law , programming language