Open AccessThe Dark Side of Advertising: Men's Cognitive React to Women's Appeal
Author(s) -
I Made Sindhu Yoga,
Ni Putu Dwara Amrita Darsana Putri
Publication year - 2022
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.8.1.82
Subject(s) - appeal , popularity , advertising , affect (linguistics) , perception , psychology , phenomenology (philosophy) , cognition , qualitative research , product (mathematics) , social psychology , sociology , business , political science , epistemology , social science , philosophy , geometry , mathematics , communication , neuroscience , law