Open AccessInvestigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
Author(s) -
Angga Febrian,
Larasati Ahluwalia
Publication year - 2021
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.7.3.245
Subject(s) - advertising , brand loyalty , brand engagement , antecedent (behavioral psychology) , brand awareness , brand community , social media , brand management , structural equation modeling , context (archaeology) , business , brand equity , nonprobability sampling , brand extension , brand relationship , corporate branding , marketing , psychology , sociology , social psychology , population , political science , paleontology , statistics , demography , mathematics , biology , law