Open AccessLocal Influencer Endorsements Impact on Consumer Purchase Intentions: A Replication Study for The Indonesian SMEs
Author(s) -
Iwan Kurniawan,
Hasnul Suhaimi
Publication year - 2021
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.7.2.161
Subject(s) - business , indonesian , attractiveness , influencer marketing , quality (philosophy) , marketing , loyalty , advertising , publicity , product (mathematics) , perception , psychology , marketing management , relationship marketing , philosophy , linguistics , geometry , mathematics , epistemology , neuroscience , psychoanalysis