Open AccessThe Effect of Customer Relationship Management on Customer Satisfaction and Customer Loyalty
Author(s) -
Dewa Made Haryandika,
I Ketut Santra
Publication year - 2021
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.7.2.139
Subject(s) - customer satisfaction , business , loyalty business model , customer delight , customer retention , customer advocacy , service quality , marketing , customer equity , customer intelligence , path analysis (statistics) , customer to customer , service (business) , mathematics , statistics