Open AccessEXPLORING BRAND POSITIONING AND HOTEL PERSONA TROUGH WOM AND CONTENT BY TEXT ANALYSIS
Author(s) -
Tri Widarmanti,
Gadang Ramantoko
Publication year - 2020
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.6.3.205
Subject(s) - persona , advertising , hospitality , analytics , business , marketing , netnography , market segmentation , word of mouth , sentiment analysis , product (mathematics) , hospitality industry , content analysis , consumer behaviour , tourism , computer science , social media , data science , world wide web , sociology , geography , social science , geometry , mathematics , archaeology , human–computer interaction , machine learning