Open AccessDo Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?
Author(s) -
Allysha Tiffany Wiranata,
Arga Hananto
Publication year - 2020
Publication title -
indonesian journal of business and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2407-5434
pISSN - 2407-7321
DOI - 10.17358/ijbe.6.1.74
Subject(s) - advertising , business , sales promotion , affect (linguistics) , marketing , revenue , quality (philosophy) , psychology , loyalty , philosophy , epistemology , accounting , communication