Open AccessThe Impact of Digital Application Usage on Customer Experience, Satisfaction, and Loyalty in A Life Insurance Company
Author(s) -
Alfi Yani Andranurviza,
Heti Mulyati,
Jono M Munnadar
Publication year - 2022
Publication title -
business review and case studies
Language(s) - English
Resource type - Journals
ISSN - 2721-6926
DOI - 10.17358/brcs.3.1.1
Subject(s) - customer satisfaction , loyalty business model , customer advocacy , customer delight , customer retention , business , marketing , customer intelligence , customer equity , customer to customer , service quality , service (business)