Open AccessMOBILE PHONE BRANDS PREFERENCES AMONG STUDENTS: COMPARATIVE STUDIES IN INDONESIA AND MALAYSIA
Author(s) -
Silvia Dewi Sagita Andik,
Jono M Munandar,
Mukhamad Najib,
Abdul Rashid
Publication year - 2021
Publication title -
business review and case studies
Language(s) - English
Resource type - Journals
ISSN - 2721-6926
DOI - 10.17358/brcs.2.1.10
Subject(s) - brand preference , indonesian , structural equation modeling , mobile phone , business , advertising , descriptive statistics , marketing , preference , brand awareness , competitor analysis , brand management , competitive advantage , engineering , economics , telecommunications , mathematics , linguistics , philosophy , statistics , microeconomics