Open AccessAn action research for the development of a new course: 'New product marketing ethnography'
Author(s) -
Yongsook Lee,
Young-Chan Kim,
Changjo Yoo
Publication year - 2013
Publication title -
gyoyug inlyuhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1229-3911
DOI - 10.17318/jae.2013.16.1.003
Subject(s) - course (navigation) , ethnography , action research , action (physics) , new product development , product (mathematics) , sociology , marketing , engineering ethics , business , pedagogy , engineering , anthropology , mathematics , physics , geometry , quantum mechanics , aerospace engineering