Open AccessHigher education as a differentiated product: structural changes in the demand model
Author(s) -
Ганьшина Арина Викторовна,
Тележкина Марина Сергеевна
Publication year - 2020
Publication title -
vestnik voronežskogo gosudarstvennogo universiteta. seriâ èkonomika i upravlenie
Language(s) - English
Resource type - Journals
ISSN - 1814-2966
DOI - 10.17308/econ.2020.4/3197
Subject(s) - higher education , rank (graph theory) , principal (computer security) , product (mathematics) , sample (material) , product differentiation , economics , regression analysis , test (biology) , demand curve , object (grammar) , marketing , business , econometrics , microeconomics , mathematics , statistics , computer science , economic growth , geometry , cournot competition , paleontology , chemistry , chromatography , combinatorics , artificial intelligence , biology , operating system
Object. Market for higher education services undergo several transformations for the last 20 years now: development of commercial education, changes in the principal of universites` application, tightening requirements to universities and their branches that resulted in a significant decrease in quantity of them. The research studies the structure of market for higher education services in Russia based on the data of universities in Moscow and Moscow region for 2019 year by assessing the demand function and testing it for structural changes. The purpose of the work is to conduct a regression analysis of demand for higher education services in Russia and to test the hypothesis of structural changes in the demand model being an evidence of the degree of differentiation. Methodology. The idea of the model and the estimation procedure is borrowed from the article of Ber- ry (1994) so that we conduct the regression analysis for the dependent variable of the share of students in the particular university. The hypothesis of structural changes in the model of demand on higher education is tested by dividing the sample in two clusters by the values of the regressors; in two groups with the high and low positions in the university rank; in two groups by education program in Econom- ics and Management. The results of the research allow to identify the peculiarities of university choice. Applicants of low rank universities more often make choice in favor of education program Management rather than Eco- nomics; additional free places to study significantly increase the quantity of potential students being a decisive factor of university application. Applicants of high rank universities account for the number of free places in a less extent results indicate a high differentiation level between universities. The number of Economics and Management students of high rank universities significantly depends on the military department. The results allow us to conclude about high level of differentiation and low level of substi- tution on the market for higher education services.