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Comparative characteristics of the contents of elements of economic analysis and business analysis
Author(s) -
Надежда Викторовна Кондрашова
Publication year - 2020
Publication title -
vestnik voronežskogo gosudarstvennogo universiteta. seriâ èkonomika i upravlenie
Language(s) - English
Resource type - Journals
ISSN - 1814-2966
DOI - 10.17308/econ.2020.2/2900
Subject(s) - thematic analysis , economic analysis , business analysis , content analysis , standardization , situation analysis , method of analysis , object (grammar) , process (computing) , knowledge management , diversity (politics) , process analysis , computer science , business , marketing , business model , engineering , qualitative research , economics , social science , sociology , paleontology , test (biology) , artificial intelligence , process engineering , agricultural economics , biology , operating system , anthropology
Importance. A feature of modern economic analysis is a significant change in its tasks and functions. This is due to several reasons: transformation in the economic mechanism of enterprises; the diversity of activities highlights thematic areas of economic analysis; integration with other areas of the enterprise; interdisciplinarity. In recent years, business analysis has been actively developed. The listed reasons lead to the development of the methodology of economic analysis. The theory and practice of economic analysis is replenished with its directions, forms, methods, methods and techniques; areas of practical application of economic analysis expand. Objectives. Author's study of the content of elements of economic analysis and business analysis: objective, subjects and objects, tools; comparing them to identify common or different traits. Issues of standardization of analysis as a process of scientific knowledge; as a practice of analyzing the economic activity of an enterprise; competency requirements in professional standards. Methods. In the process of achieving this objective, the methods of scientific knowledge were used: dialectic; analysis and synthesis. The study is based on the study of relevant scientific and periodic economic literature. Conclusions and Relevance. The conclusion is made on understanding business analysis as a separate thematic area of economic analysis and the type of analytical work. The specifics of business analysis is determined by the object, which is aimed at its practical activities. Business acts as an object of economic analysis, and business analysis itself becomes a thematic area of economic analysis. The most significant distinguishing feature of business analysis from traditional economic analysis is the change in the comparison base - the requirements of stakeholders.

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