Open AccessAn analysis on the Persuasive meaning of Korean broadcasting advertising message used the Nature of Warm-feeling
Author(s) -
Lim Ji-Won
Publication year - 2013
Publication title -
eomun yeongu/eo'mun yeon'gu - eo'mun yeon'guhoe
Language(s) - English
Resource type - Journals
eISSN - 2713-7600
pISSN - 1225-0783
DOI - 10.17297/rsll.2013.76..010
Subject(s) - feeling , meaning (existential) , advertising , broadcasting (networking) , psychology , persuasive communication , computer science , social psychology , persuasion , business , computer security , psychotherapist