Open AccessADVERTISING DISCOURSE IN THE CONTEXT OF FOREIGN LANGUAGE TEACHING
Author(s) -
E. Yu. Voyakina
Publication year - 2021
Publication title -
voprosy sovremennoj nauki i praktiki. universitet im. v.i. vernadskogo
Language(s) - English
Resource type - Journals
eISSN - 2541-853X
pISSN - 1990-9047
DOI - 10.17277/voprosy.2021.03.pp.103-111
Subject(s) - sociocultural evolution , foreign language , communicative competence , communicative language teaching , process (computing) , advertising , foreign language teaching , language education , psychology , computer science , pedagogy , sociology , business , anthropology , operating system
The article discusses the need to involve authentic advertising texts in the process of foreign language teaching. The main characteristics of an advertising text are described. A model of step-by-step work with advertising texts in the process of foreign language teaching is proposed. The ways of developing students’ language skills, as well as their communicative and sociocultural competences using advertising texts in the learning process are considered. It is shown how advertising texts create students’ socio-cultural background and increase their motivation to learn foreign languages. Types of tasks which include advertising texts aimedat developing the communicative skills and socio-cultural competence of students are presented.