Open AccessGeofence Marketing and Wi-Fi-Scanning to Attract Consumers
Author(s) -
В. А. Бондаренко,
R. R. Tolstyakov,
О В Иванченко
Publication year - 2020
Publication title -
voprosy sovremennoj nauki i praktiki. universitet im. v.i. vernadskogo
Language(s) - English
Resource type - Journals
eISSN - 2541-853X
pISSN - 1990-9047
DOI - 10.17277/voprosy.2020.04.pp.083-090
Subject(s) - business , marketing , process (computing) , computer science , advertising , operating system
The feasibility of using algorithmic models based on technical solutions for geofencing and Wi-Fi-scanning in the process of attracting potential consumers to a retail outlet is considered. The emphasis is on the possibility of targeting unique selling propositions to specific consumer groups through the use of artificial intelligence.