Open AccessPrice discounting as a hidden risk factor of energy drink consumption
Author(s) -
Hiroshi Mamiya,
Erica E. M. Moodie,
Alexandra M. Schmidt,
Yu Ma,
David L. Buckeridge
Publication year - 2021
Publication title -
canadian journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.64
H-Index - 72
eISSN - 1920-7476
pISSN - 0008-4263
DOI - 10.17269/s41997-021-00479-7
Subject(s) - discounting , purchasing , neighbourhood (mathematics) , consumption (sociology) , business , economics , advertising , marketing , mathematics , mathematical analysis , social science , finance , sociology
Global consumption of caffeinated energy drinks (CED) has been increasing dramatically despite increasing evidence of their adverse health effects. Temporary price discounting is a rarely investigated but potentially powerful food marketing tactic influencing purchasing of CED. Using grocery transaction records generated by food stores in Montreal, we investigated the association between price discounting and purchasing of CED across socio-economic status operationalized by education and income levels in store neighbourhood.