Open AccessThe Revival of Traditional Cultural Brand Genes with Media Convergence
Author(s) -
Lei Li,
WANG Sheng-tong
Publication year - 2022
Publication title -
journal of literature and art studies
Language(s) - English
Resource type - Journals
eISSN - 2159-5836
pISSN - 2159-5844
DOI - 10.17265/2159-5836/2022.03.006
Subject(s) - convergence (economics) , gene , advertising , business , biology , genetics , economics , economic growth