Open AccessDo consumers with high need for uniqueness pay more a study of the relationship between consumer need for uniqueness (CNFU) and willingness to pay (WTP)
Author(s) -
Anıl Savaş KILIÇ,
Cem DURAN>
Publication year - 2022
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2022.1629
Subject(s) - willingness to pay , conformity , purchasing , confirmatory factor analysis , structural equation modeling , similarity (geometry) , exploratory factor analysis , marketing , advertising , product (mathematics) , psychology , business , social psychology , economics , microeconomics , computer science , service (business) , mathematics , statistics , geometry , artificial intelligence , image (mathematics)