Open AccessBrand equity, brand loyalty and the mediating role of customer satisfaction: evidence from medical cosmetics brands
Author(s) -
Mohammad KARAMI
Publication year - 2022
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2022.1627
Subject(s) - brand equity , brand loyalty , brand awareness , business , marketing , brand management , advertising , brand extension , cosmetics , structural equation modeling , customer satisfaction , loyalty , mathematics , medicine , pathology , statistics