Open AccessTHE INTERACTION BETWEEN ANTECEDENTS AND CONSEQUENCES OF BRAND LOVE – CAN EXTRAVERSION AS A PERSONALITY TRAIT MODERATE THIS INTERACTION
Author(s) -
Kemal Gusinac,
Gözde Güsan Köse,
Gulpinar Kelemci
Publication year - 2022
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2022.1617
Subject(s) - brand equity , brand extension , brand management , context (archaeology) , advertising , personality , brand awareness , brand relationship , marketing , psychology , extraversion and introversion , business , corporate branding , big five personality traits , social psychology , paleontology , biology