Open AccessA STUDY ON DIGITAL ENTERTAINMENT MARKETING: THE CASE OF A DIGITAL MUSIC PLATFORM
Author(s) -
Doğan Başaran,
Keti Ventura
Publication year - 2022
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2022.1612
Subject(s) - entertainment , entertainment industry , context (archaeology) , advertising , exploratory research , marketing , conceptual framework , business , personalization , nonprobability sampling , sociology , political science , geography , social science , population , demography , archaeology , anthropology , law