Open AccessDIGITAL TRANSFORMATION IN RETAIL INDUSTRY: THE CASE OF WATSONS
Author(s) -
Mehtap Odabas Sargin,
Keti Ventura
Publication year - 2022
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2022.1578
Subject(s) - retail industry , purchasing , nonprobability sampling , business , marketing , digital transformation , customer experience , service (business) , computer science , population , demography , sociology , world wide web