Open AccessDetermining customer segmentation and behaviour models with database marketing and machine learning
Author(s) -
Orkun Koca
Publication year - 2021
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2021.1409
Subject(s) - database marketing , market segmentation , computer science , segmentation , artificial intelligence , marketing , database , business , machine learning , marketing management , relationship marketing