Open AccessThe effect of mobile AR apps on purchase intentions of retail consumers: a study on the mediating role of perceived risk
Author(s) -
Edin Güçlü Sözer
Publication year - 2021
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2021.1400
Subject(s) - business , advertising , risk perception , marketing , psychology , perception , neuroscience